Raisins Taste Testing

Raisins Taste Testing

Adapted From: Food Share’s Food Media and Marketing Unit
Age: All
Key Learning: Understand how marketing affects food choices.
Equipment: 2 (different brands) boxes of raisins
Type: Lunchtime Education
Follow up the ‘judge a box by its cover’ activity by doing an eyes-closed taste test of two types of raisins (ex. No Name vs. Sun-Maid).


Directions

  1. Show students the packaging of two different raisin products and ask which one they think is “better” and why? Do a similar analysis to what you did with the breakfast cereals.
  2. Who is the target audience for each? Why is one more appealing than the other?
    Explain to students about the many different companies selling the same product and how they may use advertising to outsell their competition. Compare the advertisement on the two packages.
  3. Do they make any “claims”?
  4. Compare the ingredients- are they the same? Do you know what everything in the ingredients list is?
  5. Explain to students one product is sold for less because it spends less money advertising its product and on its label (e.g. ‘No Name’ Brand) while the other is higher priced some due to its advertising costs.
  6. Conceal the two boxes of raisins and have students do a taste test of the products. Ask students to place their heads down on a desk with their eyes closed when voting for their favourite; this will avoid students being in influenced by others.
  7. Do the students have a preference? Can they tell the difference in taste, texture or aftertaste? Discuss results with students.